Fleurette Habit Press Kit

One-line description

Fleurette Habit is a private, aesthetic habit tracker for iPhone and Apple Watch that turns daily routines into satisfying heatmap grids, honest streaks, gentle recovery, and glanceable widgets.

Fact sheet

• App Store name: Habit Tracker - Fleurette
• Subtitle: Daily Routine & Streak Planner
• Developer: Fleurette, an independent one-person software studio
• Platforms: iPhone and Apple Watch
• Minimum systems: iOS 26.0 and watchOS 26.0
• Status: coming soon; final QA and release preparation in progress
• Business model: useful free tier; optional Habit+ at $3.99/month or $39.99/year; annual plan has a 7-day trial
• Privacy: no account, developer server, analytics, advertising, or third-party SDK; optional private iCloud and on-device read-only Health tracking are off by default
• Contact: support@fleurette.app

Why it exists

Many habit tools are either visually cold, shallow about history, overly punitive about missed days, or aggressive about subscriptions. Fleurette Habit keeps the clarity people love in heatmap-style trackers, then adds the missing warm layer: “my why,” flexible schedules, honest back-editing, streak freezes and repair, an Achievement Garden, and a free core loop that does not paywall the dopamine numbers.

Feature highlights

• Four habit shapes: check-off, measurable, duration timer, and stay-clear / quit.
• Rounded heatmap grids with intensity, full history, back-editing, and honest calendar math.
• Daily, weekday, and times-per-week schedules; reminders skip a goal already met.
• Streak freezes, vacation mode, 48-hour repair, “my why,” notes, and gentle lapse language.
• Home, Lock Screen, StandBy, and Control Center widgets; Apple Watch app, complications, and Smart Stack.
• Habit+ Achievement Garden, deep trends, correlations, Bloom Wrapped, all twelve themes, private iCloud, and Apple Health threshold completion.

Free versus Habit+

The free tier supports two active habits and preserves the full core experience: grids, history, streaks, freezes, reminders, back-editing, export, App Lock, two themes, and selected widgets. Habit+ adds unlimited habits, advanced motivation and insights, ten more themes, the full widget and Watch suite, plus optional private iCloud and Apple Health auto-tracking. A separate one-time 24-hour preview asks for no card and never becomes a subscription.

Approved assets

• Fleurette Habit app icon — 1024×1024 PNG
• Fleurette Habit social / press card — 1200×630 PNG

Launch screenshots will be added after final demo-data capture. Please do not infer UI from unrelated Fleurette apps or present placeholders as shipping screens. Assets may be used in editorial coverage of Fleurette Habit without altering the logo, recoloring the icon, or implying an endorsement.

Suggested short boilerplate

Fleurette is a one-person indie studio making cozy, radically private apps for Apple devices. Its apps use no accounts, analytics, advertising, or third-party trackers. Fleurette Habit brings the family’s soft visual language and local-first privacy to daily routines on iPhone and Apple Watch.

Interview and review contact

Email support@fleurette.app with “Fleurette Habit press” in the subject. Please do not send screenshots containing real personal routines or Health information; demo data is sufficient.